We help your customers understand why they need you

Hello, We Are 712 Creative
712 Creative is a Branding and Brand Launch Agency located in Wausau, Wisconsin, between Green Bay and Twin Cities area.
We specialize in Brand Strategy, Brand Messaging, Brand Identity and Brand Execution, and help small and medium businesses all over the world grow with creative and effective strategies.
Entrepreneurship is in our blood and we love launching start-ups!
Since we started back in 2014 as Creative Shock Marketing, we have served clients in the United States, United Kingdom, Australia, Russia, Ireland, Germany, Netherlands, Israel, Spain, Thailand, UAE … the list goes on!

Our Story
Like all great companies, 712 Creative was born to help people… For us, it was a passionate copywriter looking to help small business owners communicate their value proposition.
Along the way, we discovered that the secret to great, clear, purposeful copy is to have a clear and purposeful brand. Working with clients all over the world and across all industries we’ve experimented, we’ve learned, and we’ve grown. We built frameworks, tore them down, and built them again. Until we had something that worked.
But we haven’t arrived. We constantly challenge our ideas and approaches because we want to bring the best to the table.
But all of this … is just a small prologue of our story. The rest of the story is about you and what you want to bring to the world. We are honored and excited to be a part of your work.
Creating a brand is a process made of asking questions, taking shots and making decisions. It’s about giving voice to your purpose and mission… Finding your core and sharing it with the world is both invigorating and vulnerable.
In the end, your voice should resonate with your customer without losing its authenticity and purpose.
We help you toe the line.
Let’s write your story together.
Our Mission: Creating Brands That Matter
You started your business to help people. Whether you built a helpful app, sell handmade products, offer IT services or clean gutters – you want to reach the right people and tell them about your offering.
You know there are wonderful people out there who would LOVE to work with you. But how do you find them, convey your value and turn them into customers? That’s where we come in. We help you become a brand that says something meaningful. A brand that matters.
WHY?
Because you matter to us.
And your customers matter to us.
Our gratification comes from helping you build a business that will provide for your family and if you have employees – their families.
It comes from connecting you with your customers, so they can benefit from your product or service and better their lives.
Lastly, it comes from looking at a job well done. Because, hey, we take pride in our work…
So what’s your mission? We’d love to help you make your dream a reality so you can start serving your tribe.
STRATEGY FIRST
While businesses should be agile, brand strategy comes first. Our goal is to save our clients tons of money they would have wasted trying to brand, and rebrand, and rebrand, without any clarity or direction.
MEANING BEFORE VISUALS
EVOLUTION IS A MUST
Brands are not meant to stay the same forever. We believe it’s important to be intentional about iterating your brand message and appearance to reflect its authentic state.

Our Culture
Collaborating, contributing and taking the time to do a good job are the pillars of our culture.
Thoroughness
Teamwork
Contribution
“In everything, do to others what you would have them do to you” – Matthew 7:12
Serving Businesses At Every Stage Of Growth
Lina has become a trusted partner. She is thoughtful, resourceful, and super creative – for a start up these attributes are imperative. She has spent so much time providing good practical guidance, going above and beyond, in order to help create a brand from the ground up. So very pleased with her skills and services, I’m not sure where we would be without her!
We are a fairly difficult, highly technical industry to wrap you head around with lots of varying sales propositions. Lina did a great job of getting to the crux of our offerings, was very professional and always open to feedback to make everything fit our needs. She’s great at branding specialist, its a strength and strong skill of hers. She is also very professional and a pleasure to work with.
Lina has been a pleasure to work with. I love that she listens very well, comes up with great solutions and new ideas. Writing and editing web content, working with WordPress, social media… I love and appreciate her professional input very much. She has been great at bringing forward my business and I would recommend her to anyone. I will definitely keep working with Lina. Thank you so much!!
A Passionate Team – Committed
To Your Success


Elina VanNatta
Founder & Chief Brand Strategist
Lina is the founder of 712 Creative, a brand and digital communications strategist, marketer, copywriter and brand manager. She started her career in sales and marketing over 15 years ago and has worked both in the corporate world and for small businesses. Lina is on a mission to help small and medium businesses build powerful, memorable and consistent brands and has helped over 1000 entrepreneurs on 6 continents so far! She loves spending her days developing brand identities for new and established brands and coming up with brand launch strategies. Lina also volunteers her time at a local entrepreneurship development organization – teaching marketing classes and answering questions. When she is not busy branding and marketing, Lina loves to spend time with her family, hike, take road trips and listen to personal development books on Audible.

Dakota Arnold
Administrative Assistant
Our Administrative Assistant, Dakota, studied at Western Governors University and brings a wealth of customer service experience to 712 Creative. In her free time, she enjoys penning fiction, reading, spending time with her husband, and cuddling with her cats.

Our Creative Team
Branding and Marketing
Our team of writers, designers, developers and integrators enjoys working remotely from home. We are committed to your success and look forward to serving you!
Press, Features, Mentions And Shoutouts
712 Creative and the Wausau/Central Wisconsin Convention and Visitors Bureau receive JEM grant to Promote the Great Pinery Heritage Waterway
June 8, 2023 – Wausau, WI – 712 Creative and the Wausau/Central Wisconsin’s Convention and Visitors Bureau (CVB) are thrilled to announce their recent award of the Joint Effort Marketing (JEM) Grant by the WI Department of Tourism. Amounting to $28,775, this grant will be critical in promoting the Great Pinery Heritage Waterway (GPHW), […]
Clutch Names 712 Creative One of the Top Branding Companies in Wisconsin
A great company knows the value and importance of branding. For most, this is their secret recipe for success. If you need to build or refresh your brand, we’d love to guide you. At 712 Creative (formerly known as Creative Shock Marketing), we help companies communicate their stories and values so they can connect with their […]
712 Creative Receives 2019 Best of Wausau Award
WAUSAU, Wis. – Sept. 21, 2019 – PRLog — Wausau Award Program Honors the Achievement 712 Creative (formerly known as Creative Shock Marketing) has been selected for the 2019 Best of Wausau Award in the Marketing Agency category by the Wausau Award Program. Each year, the Wausau Award Program identifies companies that we believe have achieved exceptional marketing success in […]
Start With A Free Consultation!
No catch. Tell us about your brand and your goals, and we’ll figure out if we’re a good
fit to help you grow. (Plus, we’ll give you some pointers – we can’t help ourselves.)
Start With A Free Consultation!
No catch. Tell us about your brand and your goals, and we’ll figure out if we’re a good fit to help you grow. (Plus, we’ll give you some pointers – we can’t help ourselves.)
Let’s Think Together
Reach Out
hello@712creative.com
715.432.4997
Connect With Us



