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We help your customers understand why they need you

712 Creative, branding, rebranding, brand launch, branding services

Hello, We Are 712 Creative

712 Creative is a Branding and Brand Launch Agency located in Wausau, Wisconsin, between Green Bay and Twin Cities area.

We specialize in Brand Strategy, Brand Messaging, Brand Identity and Brand Execution, and help small and medium businesses all over the world grow with creative and effective strategies.

Entrepreneurship is in our blood and we love launching start-ups!

Since we started back in 2014 as Creative Shock Marketing, we have served clients in the United States, United Kingdom, Australia, Russia, Ireland, Germany, Netherlands, Israel, Spain, Thailand, UAE … the list goes on!

712 Creative, branding, rebranding, brand launch, branding services

Our Story

Like all great companies, 712 Creative was born to help people… For us, it was a passionate copywriter looking to help small business owners communicate their value proposition.

Along the way, we discovered that the secret to great, clear, purposeful copy is to have a clear and purposeful brand. Working with clients all over the world and across all industries we’ve experimented, we’ve learned, and we’ve grown. We built frameworks, tore them down, and built them again. Until we had something that worked.

But we haven’t arrived. We constantly challenge our ideas and approaches because we want to bring the best to the table.

But all of this … is just a small prologue of our story. The rest of the story is about you and what you want to bring to the world. We are honored and excited to be a part of your work.

Creating a brand is a process made of asking questions, taking shots and making decisions. It’s about giving voice to your purpose and mission… Finding your core and sharing it with the world is both invigorating and vulnerable.

In the end, your voice should resonate with your customer without losing its authenticity and purpose.

We help you toe the line.

Let’s write your story together.

Our Mission: Creating Brands That Matter

You started your business to help people. Whether you built a helpful app, sell handmade products, offer IT services or clean gutters – you want to reach the right people and tell them about your offering.

You know there are wonderful people out there who would LOVE to work with you. But how do you find them, convey your value and turn them into customers? That’s where we come in. We help you become a brand that says something meaningful. A brand that matters.


Because you matter to us.

And your customers matter to us.

Our gratification comes from helping you build a business that will provide for your family and if you have employees – their families.

It comes from connecting you with your customers, so they can benefit from your product or service and better their lives.

Lastly, it comes from looking at a job well done. Because, hey, we take pride in our work…

So what’s your mission? We’d love to help you make your dream a reality so you can start serving your tribe.

What We Believe

Every brand needs a set of values // philosophy // beliefs… No matter what you choose to call them, you need operating principles that go beyond “customer service” and “integrity”.

Here are ours…


While businesses should be agile, brand strategy comes first. Our goal is to save our clients tons of money they would have wasted trying to brand, and rebrand, and rebrand, without any clarity or direction.


Your message is the foundation of your brand. Before you design a logo, create packaging, put together sales presentations, or build a website, you need to articulate your purpose and value.


Brands are not meant to stay the same forever. We believe it’s important to be intentional about iterating your brand message and appearance to reflect its authentic state.

712 Creative, Brand culture, teams, branding work

Our Culture

Collaborating, contributing and taking the time to do a good job are the pillars of our culture.




“In everything, do to others what you would have them do to you” – Matthew 7:12

(A.k.a, The Golden Rule.)

Serving Businesses At Every Stage Of Growth

Lina has become a trusted partner. She is thoughtful, resourceful, and super creative – for a start up these attributes are imperative. She has spent so much time providing good practical guidance, going above and beyond, in order to help create a brand from the ground up. So very pleased with her skills and services, I’m not sure where we would be without her!

Ogechi Eto


We are a fairly difficult, highly technical industry to wrap you head around with lots of varying sales propositions. Lina did a great job of getting to the crux of our offerings, was very professional and always open to feedback to make everything fit our needs. She’s great at branding specialist, its a strength and strong skill of hers. She is also very professional and a pleasure to work with.

Nicole G


Lina has been a pleasure to work with. I love that she listens very well, comes up with great solutions and new ideas. Writing and editing web content, working with WordPress, social media… I love and appreciate her professional input very much. She has been great at bringing forward my business and I would recommend her to anyone. I will definitely keep working with Lina. Thank you so much!!

Jasmin Langsch

Jasmin's Art Studio

A Passionate Team – Committed

To Your Success

712 Creative, Brand founder, branding
712 Creative partenership

Elina VanNatta

Founder & Chief Brand Strategist

Lina is the founder of 712 Creative, a brand and digital communications strategist, marketer, copywriter and brand manager. She started her career in sales and marketing over 15 years ago and has worked both in the corporate world and for small businesses. Lina is on a mission to help small and medium businesses build powerful, memorable and consistent brands and has helped over 1000 entrepreneurs on 6 continents so far! She loves spending her days developing brand identities for new and established brands and coming up with brand launch strategies. Lina also volunteers her time at a local entrepreneurship development organization – teaching marketing classes and answering questions. When she is not busy branding and marketing, Lina loves to spend time with her family, hike, take road trips and listen to personal development books on Audible.

712 Creative, Administartive assistant, branding

Dakota Arnold

Administrative Assistant

Our Administrative Assistant, Dakota, studied at Western Governors University and brings a wealth of customer service experience to 712 Creative. In her free time, she enjoys penning fiction, reading, spending time with her husband, and cuddling with her cats.

712 Creative, branding, design team, writing team

Our Creative Team

Branding and Marketing

Our team of writers, designers, developers and integrators enjoys working remotely from home. We are committed to your success and look forward to serving you!

Press, Features, Mentions And Shoutouts

Start With A Free Consultation!

No catch. Tell us about your brand and your goals, and we’ll figure out if we’re a good
fit to help you grow. (Plus, we’ll give you some pointers – we can’t help ourselves.)

Start With A Free Consultation!

No catch. Tell us about your brand and your goals, and we’ll figure out if we’re a good fit to help you grow. (Plus, we’ll give you some pointers – we can’t help ourselves.)

Let’s Think Together

Reach Out

300 N 3rd St Suite 307, Wausau WI 54403



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