ABOUT 712 CREATIVE

We help your customers understand why they need you

712 Creative is a branding and marketing agency located in Wausau, Wisconsin. Since launching in 2014, we've partnered with businesses around the world to help them define clear brand identities and execute strategic marketing plans.

OUR MISSION

Building meaningful brands that drive business results

"I believe behind every business is a vision—something bigger than the product or service itself. The most gratifying thing we do is discover and formalize it."
— Elina VanNatta, Founder

You started your business to create impact, serve people, and shape your future. But building something meaningful is never easy. And hard work is not enough. It takes clarity, strategy, and a brand that resonates with the people you're meant to reach.

That's where we come in. At 712 Creative, we are on a mission to help you become a meaningful brand with a voice, a purpose, and a presence that connects with the right audience and moves them to action.

Why do we do this?

Because we believe in your impact. We know the courage it takes to chase a dream and the ripple effect a successful business can create—for your family, your team, and your community.

Our reward is seeing that ripple begin. It's the clarity on a founder's face when their message finally clicks. It's the growth that follows a strong launch. It's the pride we take in work that helps our clients thrive.

MATTHEW 7:12

"So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets."

Our name comes from Matthew 7:12 — the Golden Rule. It's the foundation of how we treat our clients, our work, and each other.

OUR STORY

From copywriting to comprehensive branding

2010

The Beginning

Like all great companies, 712 Creative was born to help people. For us, it started in 2010 when our founder quit her corporate job with a newborn in her arms to launch her career as a copywriter.

2010–2014

The Discovery

She kept running into the same problem: clients wanted compelling copy but couldn't tell her what made them different or why it mattered. So she started asking the hard questions… the ones that forced clarity before words ever hit the page. That's when she discovered that the secret to great, clear, purposeful copy is to have a clear and purposeful brand first.

2014

The Launch

When 712 Creative launched in 2014, we were a brand messaging and strategy firm from day one. Working with clients all over the world and across all industries, we've experimented, we've learned, and we've grown. We built frameworks, tore them down, and built them again. Until we had something that worked.

Today

The Philosophy

But we haven't arrived. We constantly challenge our ideas and approaches because we want to bring the best to the table. We're light years from where we started, but the mission is the same: tell authentic stories about how brands help people, and get those stories in front of the people they're meant to serve.

Your Chapter

But all of this… is just a small prologue of our story. The rest of the story is about you and what you want to bring to the world. We are honored and excited to be a part of your work.

→

The Invitation

Creating a brand means asking hard questions, making bold decisions, and finding the courage to share what makes you different. It's invigorating. It's vulnerable. And it works when you get it right. In the end, your voice should resonate with your customer without losing its authenticity and purpose. We help you walk that line. Let's write your story together.

Our Philosophy

What guides our work

Every great business starts with a dream - a spark of inspiration that refuses to be ignored. We believe that entrepreneurship is one of the most powerful forces for change, shaping industries, creating opportunities, and transforming lives. It's not just about starting a business; it's about believing in something bigger than yourself, about taking risks in pursuit of something meaningful.

At 712 Creative, we know the sleepless nights, the second-guessing, the excitement, the fear, and the relentless drive to bring an idea to life. We've lived it. That's why we take every project personally, pouring our expertise, creativity, and strategy into the brands we build.

Your vision matters. The world needs what you have to offer. We exist to help you take the leap, to move from uncertainty to clarity, and to build a brand that reflects the passion, purpose, and impact you were meant to bring into the world. Because when you succeed, you are not the only one to reap the rewards. You create jobs, spark innovation, and change lives. And that's what we're here for.

We believe branding is more than aesthetics. It's about articulating purpose, clarity, and meaning. Before a logo is designed, before colors are chosen, before a website goes live, we ensure the foundation is strong. Who are you? What do you stand for? Why should people care?

At 712 Creative, we start with strategy because clarity creates confidence. When you deeply understand your brand - its mission, its value, its voice - you move forward with certainty. Your message resonates, your presence strengthens, and your audience connects.

That's why we build from the inside out. When meaning drives the brand, the visuals become more than just aesthetics - they become a powerful expression of something real, something intentional, something that stands the test of time.

People don't rally behind companies. They rally behind ideas, missions, and the people bold enough to bring them to life. Even in the most technical, "boring" industries, there's a reason you started, a problem you set out to solve, a fire that drives you forward. That story is worth telling.

A well-told brand story grabs attention, builds trust, and makes you unforgettable. It turns your brand into something people believe in and want to be part of. At 712 Creative, we help you find your voice, shape your message, and own your narrative. Because when your brand story is clear, powerful, and true, you don't have to chase customers.

They come to you.

Your brand is not a fixed asset; it's a living, breathing entity that grows, adapts, and matures alongside your business. The market will shape it. Experience will refine it. Success will expand it. Waiting for the "perfect" brand before launching only delays the real work of building your business. The truth is, your brand's identity will evolve after you put it out into the world, once you gather feedback, define your place in the market, and refine your message based on real interactions with your audience.

But evolution doesn't stop there. As you scale, as you refine your offerings, as you gain clarity on what makes you truly different, your brand must evolve to reflect those insights. Consistency is important, but clinging to outdated messaging or visuals in the name of consistency isn't authenticity - it's stagnation. Eventually, the gap between how you present yourself and what your business actually does will create confusion.

The strongest brands iterate with intention: adjusting messaging, refining identity, and elevating their presence as they grow. That's why we advocate for regular brand audits and strategic updates, ensuring your brand remains aligned with who you are, what you do, and where you're going.

Looking for a branding partner?

Our mission is to help you live out yours. Let's create something meaningful together.

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