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The Guide to Creating an Effective Brand Name

The Guide to Creating an Effective Brand Name

Your brand name plays a crucial role in shaping your brand’s identity and influencing consumer behavior. According to a Nielsen Global Survey, 77% of consumers make purchases based on a brand name, and 60% of global consumers prefer to buy new products from a...
712 Creative Featured In DesignRush QuickSights

712 Creative Featured In DesignRush QuickSights

DesignRush is a B2B marketplace to find top full-service agencies, web design companies, digital marketing firms & top technology companies. DesignRush reached out to our founder, Elina, to ask for some branding tips for e-commerce startups. She decided to...
712 Creative is a Branding Trailblazer on Clutch

712 Creative is a Branding Trailblazer on Clutch

Branding isn’t just about creating a logo and coming up with a tagline; it’s about establishing the foundation of your brand through strong messaging that highlights not only your value proposition, but your purpose and brand philosophy. At 712 Creative, we’re here to...
712 Creative Receives 2019 Best of Wausau Award

712 Creative Receives 2019 Best of Wausau Award

WAUSAU, Wis. – Sept. 21, 2019 – PRLog — Wausau Award Program Honors the Achievement 712 Creative (formerly known as Creative Shock Marketing) has been selected for the 2019 Best of Wausau Award in the Marketing Agency category by the Wausau Award Program. Each year,...
How to create buyer personas for your business

How to create buyer personas for your business

The old way of creating buyer personas (avatars) doesn’t work! It doesn’t hit on where these people truly are and how they feel. It simply identifies who they may be. In branding, we typically start with creating buyer personas. Back in the day, we used to work...