Your brand name plays a crucial role in shaping your brand’s identity and influencing consumer behavior. According to a Nielsen Global Survey, 77% of consumers make purchases based on a brand name, and 60% of global consumers prefer to buy new products from a...
As a small business owner, you’ve likely experienced moments when your brand doesn’t seem to resonate with your target audience, or you feel like you’re not attracting enough clients. Perhaps you’re considering a rebrand, or maybe your brand...
Strategic branding is important to the overall success of your business Your brand is more than just your logo and color scheme – it’s the overall representation of your business and what it stands for. A strong brand can differentiate you from your competitors,...
A recent report found that 31% of all websites on the internet are powered by WordPress, but with the popularity of WordPress come additional responsibilities to keep your site up-to-date and secure. It’s not uncommon to see websites running with old versions of...
DesignRush is a B2B marketplace to find top full-service agencies, web design companies, digital marketing firms & top technology companies. DesignRush reached out to our founder, Elina, to ask for some branding tips for e-commerce startups. She decided to...
Branding isn’t just about creating a logo and coming up with a tagline; it’s about establishing the foundation of your brand through strong messaging that highlights not only your value proposition, but your purpose and brand philosophy. At 712 Creative, we’re here to...
A great company knows the value and importance of branding. For most, this is their secret recipe for success. If you need to build or refresh your brand, we’d love to guide you. At 712 Creative (formerly known as Creative Shock Marketing), we help companies...
WAUSAU, Wis. – Sept. 21, 2019 – PRLog — Wausau Award Program Honors the Achievement 712 Creative (formerly known as Creative Shock Marketing) has been selected for the 2019 Best of Wausau Award in the Marketing Agency category by the Wausau Award Program. Each year,...
The old way of creating buyer personas (avatars) doesn’t work! It doesn’t hit on where these people truly are and how they feel. It simply identifies who they may be. In branding, we typically start with creating buyer personas. Back in the day, we used to work...
A nonprofit brand can be crucial to your organization’s success. Branding will help you develop trust with your clients, donors and other stakeholders, establish yourself as an authority in your industry and highlight what makes you unique. The trick to building an...
