Starting your business can be an exciting new venture, but the ever-growing list of tasks can become overwhelming. Managing time, projects, and communication is a lot for one person. The good news is, there are a multitude of task management tools online to help you...
First of all, what are your brand assets? I think one mistake entrepreneurs frequently make is they think that their brand assets are just their logo, their brand name, their trademark, if they have it, and maybe some icons or images that they have developed for their...
Brand consistency and brand evolution are both important to an effective brand strategy. As an organization, you want to stay true to your values and purpose while still meeting the changing needs of customers and adapting to the evolving marketplace in which you...
If you are starting a small business, you may be wondering: Does my small business really need a brand? The short answer is yes, it does! Customer habits have changed. While in the past, providing a quality product or service and running a few ads was enough to...
Every business needs a brand to communicate to its audience. A brand shows your customers what your business does, what it stands for, and how it can help them. A brand is simply a perception that people have about your business. In other words, your brand is what...
If you haven’t created a brand strategy and an execution plan for your brand, you may be missing out on building brand equity, growing your reach and attracting the right customers. You also may be wasting money by throwing it at random initiatives hoping something...
