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Most Popular Brand Strategy Posts

Why you need a customer-driven brand strategy

Why you need a customer-driven brand strategy

If you haven’t created a brand strategy and an execution plan for your brand, you may be missing out on building brand equity, growing your reach and attracting the right customers. You also may be wasting money by throwing it at random initiatives hoping something...

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Latest Posts

The Guide to Creating an Effective Brand Name

The Guide to Creating an Effective Brand Name

Your brand name plays a crucial role in shaping your brand's identity and influencing consumer behavior. According to a Nielsen Global Survey, 77% of consumers make purchases based on a brand name, and 60% of global consumers prefer to buy new products from a familiar...

Resources

Brand Checklist

Download our free Brand Checklist - a simple checklist of brand elements you need to put in place to build a strong brand.

Brand Audit

Whether you are creating a new brand, refreshing or formalizing an existing brand, or rebranding - a brand audit is a great way to start!

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