Our Thinking
Most Popular Brand Strategy Posts
Current and Authentic: Balancing Brand Consistency and Evolution
Brand consistency and brand evolution are both important to an effective brand strategy. As an organization, you want to stay true to your values and purpose while still meeting the changing needs of customers and adapting to the evolving marketplace in which you...
Discover 6 Proven Pillars of a Meaningful Brand Strategy
Every business needs a brand to communicate to its audience. A brand shows your customers what your business does, what it stands for, and how it can help them. A brand is simply a perception that people have about your business. In other words, your brand is what...
Why you need a customer-driven brand strategy
If you haven’t created a brand strategy and an execution plan for your brand, you may be missing out on building brand equity, growing your reach and attracting the right customers. You also may be wasting money by throwing it at random initiatives hoping something...
Latest Posts
WordPress Maintenance: 3 reasons Why Staying Up-To-Date is Important
A recent report found that 31% of all websites on the internet are powered by WordPress, but with the popularity of WordPress come additional responsibilities to keep your site up-to-date and secure. It’s not uncommon to see websites running with old versions of...
712 Creative Featured In DesignRush QuickSights
DesignRush is a B2B marketplace to find top full-service agencies, web design companies, digital marketing firms & top technology companies. DesignRush reached out to our founder, Elina, to ask for some branding tips for e-commerce startups. She decided to...
712 Creative is a Branding Trailblazer on Clutch
Branding isn’t just about creating a logo and coming up with a tagline; it’s about establishing the foundation of your brand through strong messaging that highlights not only your value proposition, but your purpose and brand philosophy. At 712 Creative, we’re here to...
Clutch Names 712 Creative One of the Top Branding Companies in Wisconsin
A great company knows the value and importance of branding. For most, this is their secret recipe for success. If you need to build or refresh your brand, we’d love to guide you. At 712 Creative (formerly known as Creative Shock Marketing), we help companies...
Resources
Brand Checklist
Download our free Brand Checklist - a simple checklist of brand elements you need to put in place to build a strong brand.
Brand Audit
Whether you are creating a new brand, refreshing or formalizing an existing brand, or rebranding - a brand audit is a great way to start!