Our Thinking
Most Popular Brand Strategy Posts
Current and Authentic: Balancing Brand Consistency and Evolution
Brand consistency and brand evolution are both important to an effective brand strategy. As an organization, you want to stay true to your values and purpose while still meeting the changing needs of customers and adapting to the evolving marketplace in which you...
Discover 6 Proven Pillars of a Meaningful Brand Strategy
Every business needs a brand to communicate to its audience. A brand shows your customers what your business does, what it stands for, and how it can help them. A brand is simply a perception that people have about your business. In other words, your brand is what...
Why you need a customer-driven brand strategy
If you haven’t created a brand strategy and an execution plan for your brand, you may be missing out on building brand equity, growing your reach and attracting the right customers. You also may be wasting money by throwing it at random initiatives hoping something...
Latest Posts
712 Creative and the Wausau/Central Wisconsin Convention and Visitors Bureau receive JEM grant to Promote the Great Pinery Heritage Waterway
June 8, 2023 - Wausau, WI - 712 Creative and the Wausau/Central Wisconsin's Convention and Visitors Bureau (CVB) are thrilled to announce their recent award of the Joint Effort Marketing (JEM) Grant by the WI Department of Tourism. Amounting to $28,775, this...
The Guide to Creating an Effective Brand Name
Your brand name plays a crucial role in shaping your brand's identity and influencing consumer behavior. According to a Nielsen Global Survey, 77% of consumers make purchases based on a brand name, and 60% of global consumers prefer to buy new products from a familiar...
The Power of Brand Assessments: Elevate Your Small Business with Expert Insights
As a small business owner, you've likely experienced moments when your brand doesn't seem to resonate with your target audience, or you feel like you're not attracting enough clients. Perhaps you're considering a rebrand, or maybe your brand feels outdated. In any of...
Why Working with a Branding Agency is Important and How to Select the Right One for Your Business
Strategic branding is important to the overall success of your business Your brand is more than just your logo and color scheme – it's the overall representation of your business and what it stands for. A strong brand can differentiate you from your competitors,...
Resources
Brand Checklist
Download our free Brand Checklist - a simple checklist of brand elements you need to put in place to build a strong brand.
Brand Audit
Whether you are creating a new brand, refreshing or formalizing an existing brand, or rebranding - a brand audit is a great way to start!