Most Popular Brand Strategy Posts
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How to create buyer personas for your business
The old way of creating buyer personas (avatars) doesn’t work! It doesn’t hit on where these people truly are and how they feel. It simply identifies who they may be. In branding, we typically start with creating buyer personas. Back in the day, we used to work...
How to Brand Your Nonprofit
A nonprofit brand can be crucial to your organization’s success. Branding will help you develop trust with your clients, donors and other stakeholders, establish yourself as an authority in your industry and highlight what makes you unique. The trick to building an...
5 Great Task Management Tools for Small Business Owners
Starting your business can be an exciting new venture, but the ever-growing list of tasks can become overwhelming. Managing time, projects, and communication is a lot for one person. The good news is, there are a multitude of task management tools online to help you...
Your brand assets and DAM
First of all, what are your brand assets? I think one mistake entrepreneurs frequently make is they think that their brand assets are just their logo, their brand name, their trademark, if they have it, and maybe some icons or images that they have developed for their...
Download our free Brand Checklist - a simple checklist of brand elements you need to put in place to build a strong brand.
Whether you are creating a new brand, refreshing or formalizing an existing brand, or rebranding - a brand audit is a great way to start!