June 8, 2023 – Wausau, WI – 712 Creative and the Wausau/Central Wisconsin’s Convention and Visitors Bureau (CVB) are thrilled to announce their recent award of the Joint Effort Marketing (JEM) Grant by the WI Department of Tourism. Amounting... 
Your brand name plays a crucial role in shaping your brand’s identity and influencing consumer behavior. According to a Nielsen Global Survey, 77% of consumers make purchases based on a brand name, and 60% of global consumers prefer to buy new products from a... As a small business owner, you’ve likely experienced moments when your brand doesn’t seem to resonate with your target audience, or you feel like you’re not attracting enough clients. Perhaps you’re considering a rebrand, or maybe your brand... Strategic branding is important to the overall success of your business Your brand is more than just your logo and color scheme – it’s the overall representation of your business and what it stands for. A strong brand can differentiate you from your competitors,... 
The old way of creating buyer personas (avatars) doesn’t work! It doesn’t hit on where these people truly are and how they feel. It simply identifies who they may be. In branding, we typically start with creating buyer personas. Back in the day, we used to work... 
A nonprofit brand can be crucial to your organization’s success. Branding will help you develop trust with your clients, donors and other stakeholders, establish yourself as an authority in your industry and highlight what makes you unique. The trick to building an... 
