Strategic branding is important to the overall success of your business Your brand is more than just your logo and color scheme – it’s the overall representation of your business and what it stands for. A strong brand can differentiate you from your competitors,...
A nonprofit brand can be crucial to your organization’s success. Branding will help you develop trust with your clients, donors and other stakeholders, establish yourself as an authority in your industry and highlight what makes you unique. The trick to building an...
First of all, what are your brand assets? I think one mistake entrepreneurs frequently make is they think that their brand assets are just their logo, their brand name, their trademark, if they have it, and maybe some icons or images that they have developed for their...
If you are starting a small business, you may be wondering: Does my small business really need a brand? The short answer is yes, it does! Customer habits have changed. While in the past, providing a quality product or service and running a few ads was enough to...
