As a small business owner, you’ve likely experienced moments when your brand doesn’t seem to resonate with your target audience, or you feel like you’re not attracting enough clients. Perhaps you’re considering a rebrand, or maybe your brand... Strategic branding is important to the overall success of your business Your brand is more than just your logo and color scheme – it’s the overall representation of your business and what it stands for. A strong brand can differentiate you from your competitors,... 
The old way of creating buyer personas (avatars) doesn’t work! It doesn’t hit on where these people truly are and how they feel. It simply identifies who they may be. In branding, we typically start with creating buyer personas. Back in the day, we used to work... 
A nonprofit brand can be crucial to your organization’s success. Branding will help you develop trust with your clients, donors and other stakeholders, establish yourself as an authority in your industry and highlight what makes you unique. The trick to building an... 
Brand consistency and brand evolution are both important to an effective brand strategy. As an organization, you want to stay true to your values and purpose while still meeting the changing needs of customers and adapting to the evolving marketplace in which you... 
If you are starting a small business, you may be wondering: Does my small business really need a brand? The short answer is yes, it does! Customer habits have changed. While in the past, providing a quality product or service and running a few ads was enough to... 
