First of all, what are your brand assets? I think one mistake entrepreneurs frequently make is they think that their brand assets are just their logo, their brand name, their trademark, if they have it, and maybe some icons or images that they have developed for their... 
Brand consistency and brand evolution are both important to an effective brand strategy. As an organization, you want to stay true to your values and purpose while still meeting the changing needs of customers and adapting to the evolving marketplace in which you... 
If you are starting a small business, you may be wondering: Does my small business really need a brand? The short answer is yes, it does! Customer habits have changed. While in the past, providing a quality product or service and running a few ads was enough to... 
