June 8, 2023 – Wausau, WI – 712 Creative and the Wausau/Central Wisconsin’s Convention and Visitors Bureau (CVB) are thrilled to announce their recent award of the Joint Effort Marketing (JEM) Grant by the WI Department of Tourism. Amounting... 
The old way of creating buyer personas (avatars) doesn’t work! It doesn’t hit on where these people truly are and how they feel. It simply identifies who they may be. In branding, we typically start with creating buyer personas. Back in the day, we used to work... 
A nonprofit brand can be crucial to your organization’s success. Branding will help you develop trust with your clients, donors and other stakeholders, establish yourself as an authority in your industry and highlight what makes you unique. The trick to building an... 
Starting your business can be an exciting new venture, but the ever-growing list of tasks can become overwhelming. Managing time, projects, and communication is a lot for one person. The good news is, there are a multitude of task management tools online to help you... 
First of all, what are your brand assets? I think one mistake entrepreneurs frequently make is they think that their brand assets are just their logo, their brand name, their trademark, if they have it, and maybe some icons or images that they have developed for their... 
