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How to create buyer personas for your business

How to create buyer personas for your business

The old way of creating buyer personas (avatars) doesn’t work! It doesn’t hit on where these people truly are and how they feel. It simply identifies who they may be. In branding, we typically start with creating buyer personas. Back in the day, we used to work...
5 Great Task Management Tools for Small Business Owners

5 Great Task Management Tools for Small Business Owners

Starting your business can be an exciting new venture, but the ever-growing list of tasks can become overwhelming. Managing time, projects, and communication is a lot for one person. The good news is, there are a multitude of task management tools online to help you...
Your brand assets and DAM

Your brand assets and DAM

First of all, what are your brand assets? I think one mistake entrepreneurs frequently make is they think that their brand assets are just their logo, their brand name, their trademark, if they have it, and maybe some icons or images that they have developed for their...
Does my small business need a brand?

Does my small business need a brand?

If you are starting a small business, you may be wondering: Does my small business really need a brand? The short answer is yes, it does! Customer habits have changed. While in the past, providing a quality product or service and running a few ads was enough to...