WAUSAU, WI
Logo Design in Wausau, WI
Custom logo design for Wausau, WI businesses. We are a Wausau-based branding and marketing agency offering distinctive, meaningful logos built on real brand strategy. We are always happy to connect and learn about your business and vision. Contact us to schedule an introductory call to discuss your brand and get a quote.
WAUSAU LOGO DESIGN SERVICES
Logo Design in Wausau, WI
A logo is a small thing that does a lot of work. It shows up on your business cards, your website, your packaging, your storefront, your social media, and every email you send. When it's right, people remember you. When it's wrong, you're constantly explaining yourself.
712 Creative is a Wausau, WI logo design agency. We've designed logos for local businesses and global brands since 2014, and we approach every one the same way: strategy first, design second.
EVERYTHING YOU NEED IN ONE PACKAGE
What's included in our logo design services
Brand discovery
Short, focused conversations to understand your business and your customer
Custom logo concepts
Original designs, never templated or AI-generated
Logo variations
Primary mark, secondary mark, icon, and horizontal/stacked versions
Color palette
Primary and secondary colors that work across print and digital
Typography
Typefaces that pair with your logo and extend across your brand
File package
Print-ready and web-ready files in every format you'll need (PNG, JPG, SVG, EPS, AI, PDF)
Brand guidelines
A one-pager or a full brand identity deck so you and anyone else who uses your logo gets it right
Not sure what you need?
Let's talk through your goals and figure out the right scope together — no pressure.
WHO IT'S FOR
Who we design logos for
We design logos for Wausau-area startups, small businesses, and growing companies. Our clients include service providers, retailers, restaurants, contractors, healthcare practices, coaches and consultants, nonprofits, and B2B companies. If you're starting something new, rebranding, or have just outgrown the logo your nephew made you in Canva, you're in the right place.
OUR APPROACH
Our approach to logo design
Before we start designing, we get to know your business: what you do, who you serve, what makes you different, and what you want people to feel when they see your mark. We've been doing this work since 2014, and we've learned that the best logos aren't the ones that look the coolest. They're the ones that reflect a real, clear understanding of the business behind them.
That's why most of our clients end up starting with a brand strategy package, not just a logo. The discovery work that goes into a great logo is the same work that gives you a strong brand. But if you really do just need a logo — say, you've got everything else figured out — we can do that too.
OUR PROCESS
How we design your logo
Step 01
Discovery
We ask the right questions about your business and audience
Step 02
Concepts
We develop original logo directions based on what we learned
Step 03
Refinement
We work through revisions until the logo is right
Step 04
Final delivery
You get every file format you'll ever need, plus mini brand guidelines
WHY US
Why Wausau businesses choose 712 Creative for logo design
We don't use AI to generate logos. We don't sell templates. Every logo we design is original, intentional, and built around a real understanding of your business.
We've been recognized as a Top Branding Agency in Wisconsin, and our work has been used by clients across six continents. We're based downtown at 300 N 3rd Street in Wausau, and we work with local clients in person whenever it makes sense.
2026 Wausau Chamber of Commerce Business Expo
RECENT LOGO WORK
What we've built
HEAR IT FROM OUR CLIENTS
Client Testimonials
Breanna Clifford
First Impressions Pediatric Dentistry and Orthodontics
Maryann MacIntosh-Bacon
Sweet Sixtee
Cole Asinas
Crest Coatings
FAQs
Frequently asked questions
How much does logo design cost in Wausau?
A standalone logo design project typically costs less than a complete visual identity package (color palette, typography, brand guidelines) Logos built as part of a full branding engagement are scoped differently. We'll quote you based on what you need.
What if I don't like any of the concepts?
That rarely happens because of the discovery work we do upfront. But if you don't love any of the directions, we'll talk through what's missing and develop new concepts. We’ll make sure the logo is right.
Can you redesign my existing logo?
Yes. Logo refreshes are common — sometimes you just need an updated take that keeps what's working and modernizes what isn't. We'll talk through what's worth keeping before we start.
Do I need a full brand strategy or just a logo?
Honestly, most businesses benefit from doing both at once. But if you have a strong brand foundation and just need a logo, that's a real project we're happy to take on.
How long does logo design take?
A focused logo project usually takes 1–2 weeks. Logos done as part of a full brand identity take longer because there's more strategic work involved. Typically, a full brand identity project with an array of deliverables from iconography to social media headers to business cards and more can take 4–6 weeks.
Do I own the logo when it's done?
Yes. Once the project is paid in full, the logo and all files are yours.
Ready for a logo that actually fits your business?
Tell us about your business and what you're looking for. We'll let you know how we can help.