WAUSAU, WI
Marketing Services in Wausau, WI
Looking for marketing services in Wausau, WI? 712 Creative offers strategic marketing for local businesses — content, social, email, ads, and more. Get in touch.
WAUSAU MARKETING SERVICES
Marketing Services in Wausau, WI
You started your business to do good work and grow it. But marketing — the part where you have to talk about yourself, get visible, and stay consistent — is often the thing that gets pushed to "next month."
712 Creative is a Wausau, WI marketing agency that takes that work off your plate. Since 2014, we've helped local businesses, regional brands, and clients across six continents get the right message in front of the right people through smart, well-executed marketing.
WHAT'S INCLUDED
What's included in our marketing services
We offer a full range of marketing services for businesses in Wausau and Central Wisconsin:
Content marketing
Blog articles, lead magnets, downloadables, and educational content that builds trust over time
Social media management
Strategy, content creation, and posting across the platforms your customers actually use
Email marketing
Newsletters, nurture sequences, and campaigns that turn subscribers into buyers
Digital advertising
Google Ads, Meta Ads, and LinkedIn campaigns built around clear targeting and measurable returns
Campaign strategy
Planning and executing seasonal pushes, product launches, and promotions
Local marketing
Google Business Profile, local listings, and community-rooted campaigns that work in markets like Wausau
Not sure what you need?
Let's talk through your goals and figure out the right scope together — no pressure, no obligation.
WHO IT'S FOR
Who we work with in the Wausau area
Most of our local clients fall into one of three buckets: small business owners who don't have time to do their own marketing, growing businesses ready to graduate from DIY, and marketing managers at larger organizations who need an agency partner. We work with B2B service providers, healthcare practices, SaaS companies, coaches and consultants, nonprofits, and consumer-facing local businesses across Wausau, Weston, Rothschild, Schofield, Mosinee, and the broader Marathon County region.
OUR APPROACH
Our approach to marketing
Marketing without a strategy is just noise. We start every engagement by getting clear on three things: who your customer actually is, what you're really selling them, and where they're paying attention. Once that's nailed down, the execution gets a lot easier — and a lot more effective.
We're a strategy-first agency, which means we won't just run ads or post content because that's what other agencies do. Every dollar we spend on your behalf is tied to a reason. If something isn't working, we change it. If something is working, we double down.
OUR PROCESS
How we work with you
Step 01
Discovery call
We learn about your business, your goals, and what you've tried before
Step 02
Strategy
We put together a plan that fits your budget, timeline, and audience
Step 03
Execution
We run the marketing while you run your business
Step 04
Reporting
We show you what worked, what didn't, and what's next
WHY US
Why Wausau businesses choose 712 Creative
We've been in business since 2014. We're based right downtown at 300 N 3rd Street. Our founder has worked with over 1,000 entrepreneurs across six continents, but she still teaches marketing classes at local entrepreneurship programs because she believes in what's happening here. You get the experience of a global agency with the responsiveness of a local team that genuinely cares whether your business grows.
We've been recognized as a Top Branding Agency, Top Web Design Agency, and Top Digital Agency in Wisconsin, and we've worked with everyone from local nonprofits to international SaaS companies. That breadth means whatever you're facing, we've probably worked through something like it before.
2026 Wausau Chamber of Commerce Business Expo
RECENT MARKETING WORK
What we've built
HEAR IT FROM OUR CLIENTS
Client Testimonials
Breanna Clifford
First Impressions Pediatric Dentistry and Orthodontics
Maryann MacIntosh-Bacon
Sweet Sixtee
Cole Asinas
Crest Coatings
FAQs
Frequently asked questions
What services does a marketing agency provide?
A full-service marketing agency can help with strategy, content marketing, social media management, email marketing, digital advertising, campaign development, local marketing, and performance reporting. The right combination depends on your audience, goals, budget, and internal capabilities.
At 712 Creative, we build a focused marketing plan rather than recommending every available channel. For some Wausau businesses, that may mean strengthening local visibility and social media. Others may need content, email, paid advertising, or a coordinated campaign across several channels.
What is the difference between a marketing strategy and a marketing plan?
A marketing strategy defines who you want to reach, what you want them to understand, why they should choose you, and which channels are most likely to influence them. A marketing plan turns that strategy into specific campaigns, content, activities, budgets, timelines, and performance measures.
Without a clear strategy, businesses can spend a great deal of time producing content or running ads without knowing whether those efforts support the right goal.
How much should a small business spend on marketing?
An appropriate marketing budget depends on your revenue, growth goals, industry, competition, sales cycle, and how quickly you want to see results. The budget should account for both the cost of creating and managing the marketing and any separate advertising spend paid directly to platforms such as Google, Meta, or LinkedIn.
A Wausau small business focused on steady local growth will likely need a different investment than a company launching a new service, entering multiple markets, or pursuing aggressive growth. We help clients prioritize the activities most likely to make an impact within a realistic budget.
How do you measure whether marketing is working?
Marketing performance should be measured against the goal of the campaign. Depending on the strategy, useful indicators may include qualified leads, calls, form submissions, appointments, sales, conversion rates, website traffic, email engagement, advertising cost per lead, or return on ad spend.
We report on what worked, what did not, and what should happen next. The purpose of reporting is not simply to provide numbers—it is to use the data to make better marketing decisions.
How do I know which marketing services my business needs?
Start with the business objective—not the marketing channel. A company that needs more local visibility may benefit from Google Business Profile optimization, local listings, community marketing, and search advertising. A business with a longer sales cycle may need educational content, email nurturing, and LinkedIn marketing. A consumer-facing business may benefit more from social media, Meta advertising, and seasonal campaigns.
We evaluate your goals, audience, competition, past marketing, and available budget before recommending where to focus.
How can digital marketing help a local Wausau business?
Digital marketing can help Wausau-area businesses become easier to find, reach customers in specific service areas, stay visible between purchases, and build trust before someone makes contact. Depending on the business, that may include local search marketing, Google Ads, Meta Ads, social media, email campaigns, educational content, or online review and listing management.
Local targeting can also help businesses reach customers throughout Wausau, Weston, Schofield, Rothschild, Mosinee, and the broader Central Wisconsin region without wasting advertising dollars on audiences outside their service area.
How long does it take for marketing to produce results?
The timeline varies by channel and objective. Paid advertising can begin generating traffic and leads relatively quickly, although campaigns usually require testing and optimization. Email marketing can produce faster results when a business already has an engaged subscriber list. Content marketing, local visibility, and organic audience growth generally build momentum over a longer period.
We establish realistic expectations for each channel and evaluate progress using meaningful business indicators—not just impressions, likes, or clicks.
Why hire a local Wausau marketing agency?
A local marketing agency understands the Central Wisconsin market, community, media landscape, seasonality, and the way customers in the area find and evaluate businesses. Working locally also makes in-person strategy sessions, content creation, photography, video, and community-based campaigns easier to coordinate.
712 Creative pairs that local knowledge with experience serving brands across the United States and internationally. That means Wausau businesses receive a responsive local partner without being limited to a purely local perspective.
Let's talk about your marketing
Tell us what you're working on and where you're stuck. We'll let you know if we're a fit.