Express Brand Strategy · Brand Messaging · Website Design & Development · Graphic Design · Print Collateral
· Meta Advertising · Ongoing Ad Management
Crest Coatings
A brand-new business with a logo and a lot of skill — we built the branding and marketing machine that allowed the founder to quit his day job.
Home Services · Concrete Coatings · Residential & Commercial · Central Wisconsin
The Situation
Our client knew his work was good. He had the skills, the equipment, and the drive to build this new family business. What he didn't have yet was a brand, a web presence, or a way to reach the customers who needed what he offered. Crest Coatings was starting from zero — no website, no collateral, no messaging, no market presence. We helped create the entire brand experience on a budget. A simple, clean website. Print materials. A launch campaign. And results that made it very clear: the strategy was right, and the execution landed.
What we Built
Graphic Design & Print Collateral
With the brand and website in place, we developed a full suite of print materials to support in-person sales and brand awareness. This included one-of-a-kind business cards with raised UV texture that mimics the concrete coating they install for their customers; postcards; a trifold brochure and print ad in the Money Saver Magazine — each designed to match the brand's clean, bold visual identity and reinforce the core message: durable, long-lasting coatings built for Wisconsin's real conditions.
Tradeshow Materials
Website Design & Development
We designed and built the Crest Coatings website to do two things well: show off the work and drive estimate requests. The site covers the full range of coating services — polyaspartic/polyurea, concrete polishing, metallic epoxy, and urethane cement — broken out by residential, commercial, and industrial use cases. Before/after photo galleries put the craftsmanship front and center, and the site is built around a clear, low-friction call to action: get a free estimate. It reads the way a trusted local contractor should — professional, straightforward, and confident in the quality of the work.
Meta Advertising — Message Testing & Launch Campaign
Before committing to a full launch spend, we ran a structured message testing campaign on Meta to identify which angles, visuals, and value propositions actually resonated with the audience. Once we had clear winners, we built the launch campaign around what the data showed — not assumptions.
The results were exceptional. The launch campaign averaged $0.07 per landing page view with a click-through rate of over 8% — well above industry benchmarks for a local home services business. Leads came in. The phone rang. The business got off the ground with real momentum behind it.
Ongoing Ad Management
The campaign didn't stop at launch. We continue to manage Crest Coatings' Meta advertising on a monthly basis, testing new creative, refining targeting, rotating in seasonal messaging, and now incorporating video into the mix. The strategy evolves as the business grows — which is exactly how it should work.
Client Testimonial
..So if anyone's ever wondering about what this process looks like, it is a true team atmosphere. You're not just a client. You're not just a nine to five, you know, phone call. You are taken care of. And that's what, for me, just blows it out of the water...
The Shift
Crest Coatings went from a skilled tradesperson with a logo to a fully operational brand with a website, professional materials, and an advertising engine that was producing results from the first campaign. The Express Brand Strategy kept the investment appropriate for a business just getting started — but nothing about the execution felt like a shortcut.
This is what it looks like when strategy and execution work together from day one.
