Brand Strategy / Brand Blueprint · Buyer Persona Development · Brand Messaging · Communications Playbook · Visual Identity · Website Development / Design · Facebook Advertising · Brand Graphic Design · Marketing Collateral · Tradeshow Materials
Edgewise
A long-established IT company reintroduced with a clearer name, sharper positioning, and a stronger digital presence.
B2B technology · IT consulting · managed services · Central Wisconsin
The Situation
Nick Wages had built a strong reputation over more than a decade by helping businesses solve technology and operational problems with a practical, honest approach. His clients trusted him because he took time to understand how their business worked before recommending solutions, and because he was willing to give straightforward advice even when it did not lead to a sale.
The challenge was not the quality of his work. It was the way the business was presented. His former name, Lost Wages Consulting, created confusion, and his website and messaging did not clearly communicate what made his approach different. While the business had grown through loyal clients and referrals, it lacked the brand foundation and marketing infrastructure needed to support stronger visibility and new client growth.
What we Built
Brand Strategy / Brand Messaging
We clarified his positioning, defined his buyer personas, developed core messaging, and created a stronger verbal foundation for the brand.
Logo Design
Collateral Design
Presentation design
Tradeshow Booth Design
Website Design and Development
We rebuilt the website to better explain Edgewise’s services, support conversions, and create a more professional digital presence. This included service pages, ordering functionality, partner visibility, and customer access points.
Content and Advertising Support
We supported the brand with keyword research, blog strategy, content development, social media assets, Facebook campaigns, and branded proposal materials.
The Shift
Edgewise launched with a clearer identity, a more credible market presence, and messaging that better reflected the value Nick had already been delivering for years. The rebrand helped remove confusion, strengthen positioning, and give the business a stronger platform for attracting and supporting future growth.
The updated brand and campaigns also helped surface which messages resonated most with the right audience, giving the business better clarity on how to communicate its value moving forward.
