Brand Messaging • Brand Strategy • Buyer Personas • Collateral • Social Media
Medina Coffee Company
Ancient art of coffee making
Medina Coffee Company
Based in Oman and delighting customers all over the world, Medina Coffee Company delivers the world's best Arabic coffee experience to everyone who loves coffee. Their coffee kits contain exclusive Specialty Yemeni Coffee, a proprietary blend of exotic Arabic spices and a measuring spoon, along with a few recipes to get you started. While everybody loves their traditional Arabic coffee recipe, customers enjoy experimenting with cold brews, lattes, and cappuccinos- or even making it in a coffee maker. During their zoom classes they teach customers the proper way to prepare Arabic coffee, as well as the history of coffee and the proper Arabic coffee ritual.
Our client needed help to create effective brand messaging, a robust website, and an influential social media presence.
What we Built
The Shift
Medina Coffee Company now has defined and intentional messaging that communicates the benefits of their product, their ethical approach, and eco-friendly values. Their website features not only brand story and product information but other useful content and helps the users learn the history of coffee, acquaints the users with the arabic coffee ritual and makes it easy to buy. Their Instagram account is active and growing.
Our client needed help to create effective brand messaging, a robust website, and an influential social media presence.
