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Ulo branding & brand strategy

We strive to provide the highest quality products that are toxin-free, benefit communities, respect and preserve traditional artisanal processes, and are good for the environment.

The Client

The place where one comes from

Ulo, founded by Ogechi Harry in 2019, offers unique, ethically-made, African-influenced bedding and other homewares. “Ulo” means one’s home or house in Ogechi’s native language, Igbo. “Ulo” proverbially translates to, “the place where one comes from.”

Harry created Ulo after seeing a void in the current market. The brand’s goal is to convey the diversity of African experiences through inspiring, premium housewares for those who appreciate home style that reflects global experiences. Ulo strives to provide high-quality, toxin-free products, benefit communities, respect and preserve traditional artisanal processes, and are healthy for the environment. As a brand new company, Ulo was moving into an unsaturated space. This space allowed for unlimited growth potential but posed problems reaching potential clients and generating “buzz.”

The Problem

The search for more

When Ogechi was expecting her first child, she wanted to decorate the nursery with African-inspired bedding and home décor. Still, all she could find was the typical cliché safari theme.

“I wanted something that offered a more modern and diverse portrayal of Africa that reflected African experiences influenced by a global perspective. We and the continent are more complex than a safari.” – Harry

Moving forward with her company proved difficult without messaging to showcase what the company represents and who they are. She wanted to create a message that spoke of the complex nature of African culture while bringing a fresh perspective of Africa as a whole.

Our Role

Brand Messaging

Brand Strategy

Buyer Personas

Website Architecture

The Results

Spreading culture and comfort

712 Creative established the branding for Ulo and aided in the launch of their social media platforms. Most notably, the client’s following on social media gained momentum in a very short amount of time, reflecting both the uniqueness of Ulo’s brand as well as the effectiveness of the brand messaging created by 712 Creative. They now have a very clear understanding of who and what their brand is. They now have strong messaging, decisive strategies, and clearly understand who their consumers are.

“Lina has become a trusted partner. She is thoughtful, resourceful, and super creative – for a startup, these attributes are imperative. She has spent so much time providing good practical guidance, going above and beyond, in order to help create a brand from the ground up. So very pleased with her skills and services, I’m not sure where we would be without her!”

“Lina is great to work with! She is proficient, very knowledgeable, and brings great ideas to the table.  She is an important asset to my team!”

Ogechi Harry

Founder, Ulo

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