The Client

Valkyrie is a life settlement and life insurance underwriting company with a mission to provide expert underwriting assessments and support to clients in the insurance industry. With over 30 years of experience, Valkyrie sought to establish a cohesive brand strategy and identity that would resonate with their target audience, differentiate them from competitors, and drive business growth.

Challenges

• Lack of brand strategy: Valkyrie was a new brand and lacked a defined brand strategy and identity.
• Unclear target audience: The client needed assistance in identifying and crystallizing their target audience to effectively tailor their marketing efforts.
• Messaging and positioning: Valkyrie needed to craft compelling brand messaging and positioning that would highlight their expertise, value proposition, and unique offerings.
• Marketing Strategy: The client required guidance in developing an effective marketing strategy to reach their target audience and generate qualified leads.

Our Approach

• Brand Strategy Development: We started by conducting a comprehensive analysis of Valkyrie’s business objectives, target audience, and competitive landscape. Through research and in-depth discussions, we helped define the client’s brand attributes, values, and key differentiators. This laid the foundation for a cohesive brand strategy.
• Persona Development: To better understand Valkyrie’s target audience, we developed detailed buyer personas. These personas represented the ideal clients, enabling Valkyrie to tailor their messaging, offerings, and marketing efforts to resonate with their specific needs and pain points.
• Brand Messaging and Positioning: Using the insights gathered, we crafted a compelling brand messaging framework that effectively communicated Valkyrie’s expertise, commitment to client success, and unique value proposition. This messaging was refined to create impactful taglines, value propositions, and key messages that would resonate with the target audience and set Valkyrie apart from competitors.
• Marketing Strategy: We developed a comprehensive marketing strategy for the client moving forward. This included identifying the most effective channels to reach the target audience, outlining marketing strategies and campaigns and providing marketing and brand growth recommendations.
• Website design and development: We designed and developed a compelling the website to communicate Valkyrie’s message online.
• Launch and marketing initiatives: We created the content strategy, launched the brand on Linkedin, and are working with client on marketing campaigns.

Brand Messaging

Web Design