Brand Messaging • Brand Strategy • Graphic Design • Website Architecture
Water Eyes Wonders
Water Eyes Wonders, a start-up company, approached us with a need to establish a cohesive brand strategy and identity for their innovative underwater viewer product. The client aimed to create a brand that prioritized safety, inclusivity, and environmental sustainability while providing an exceptional underwater viewing experience.
The Situation
Lack of Brand Strategy: Water Eyes Wonders needed guidance in defining their brand's core values, target audience, and unique selling propositions.
Messaging Clarity: The client struggled with communicating their brand story and product benefits effectively, both internally and externally.
Market Positioning: Water Eyes Wonders sought assistance in positioning themselves among competitors and carving out a distinctive space in the market.
What we built
Brand Messaging
Through extensive market research and collaborative strategy sessions, we developed a comprehensive brand strategy rooted in audience insights and market opportunities. This included defining the brand's core values, mission, vision, positioning, messaging, value proposition, and customer personas. We also created a cohesive brand story and communications blueprint to ensure a consistent, engaging voice across all marketing channels, reinforcing the brand's caring, adventurous, inclusive, and friendly personality.
Graphic Design
Marketing Stratgey
We developed a comprehensive marketing strategy based on an in-depth analysis of the target audience, their behaviors, preferences, and preferred communication channels. The strategy outlined a multi-channel approach that included digital marketing, content creation, social media, influencer partnerships, direct mail, and industry tradeshows. We also identified lead magnet opportunities, blog content strategies, and digital marketing recommendations designed to increase brand awareness, generate qualified leads, and strengthen customer engagement.
The Shift
Water Eyes Wonders evolved from an emerging concept into a clearly defined, strategically positioned brand with a cohesive identity, compelling messaging, and an expanded visual brand system. Through refined positioning and an integrated marketing strategy, the brand now effectively communicates its commitment to safe, inclusive, and environmentally conscious underwater experiences while standing out in a competitive market. Building on this foundation, we are currently developing their website, content strategy, and social media launch campaign to bring the brand to life across every customer touchpoint.
Thank You 712 Creative for bringing my Start up Company to life!
Lina consistently answered my questions and explained things in detail when I didn't understand. The quality of work put into my personalized branding was above and beyond. The brand design options (from colors to typography) I was given for each step were amazing and distinctive. Lina went straight to the source of inspiration behind my brand to create my viral identity and captured the colors and essence spot-on!
In my opinion, without a strong brand messaging, you don't have a brand. Lina brought everything together so beautifully - from my brand values, to story, to product benefits. I feel like 712 Creative truly got to know me and crafted an identity and messaging that transformed what was in my mind into everything I want my Company to be.
