Water Eyes Wonders – Crafting a Cohesive Brand Strategy and Identity

The Client

Water Eyes Wonders, a start-up company, approached us with a need to establish a cohesive brand strategy and identity for their innovative underwater viewer product. The client aimed to create a brand that prioritized safety, inclusivity, and environmental sustainability while providing an exceptional underwater viewing experience.

Challenges

• Lack of Brand Strategy: Water Eyes Wonders needed guidance in defining their brand’s core values, target audience, and unique selling propositions.
• Messaging Clarity: The client struggled with communicating their brand story and product benefits effectively, both internally and externally.
• Market Positioning: Water Eyes Wonders sought assistance in positioning themselves among competitors and carving out a distinctive space in the market.

Our Approach

Brand Strategy Development:

• Conducted extensive market research to identify target audience preferences, market trends, and opportunities.
• Assisted in persona development to create a deep understanding of the ideal customers, their needs, and pain points.
• Collaborated with the client to define the brand’s core values, mission, and vision, aligning them with the target audience’s desires and the product’s unique features.
• Crafted a comprehensive brand strategy that encompassed messaging, positioning, and value proposition.

Brand Messaging and Positioning:

• Developed brand messaging that highlights the brand values and value proposition
• Developed key brand messages and brand story
• Developed communications blueprint to ensure consistency across all communication channels, from website content to social media posts, reflecting the brand’s caring, adventurous, inclusive, and friendly tone.

Marketing Strategy:

• Conducted analysis of the target audience’s preferences, behaviors, and preferred marketing channels.
• Developed a multi-channel marketing strategy that included digital marketing, content creation, social media engagement, influencer partnerships, direct mail marketing, and participation in industry tradeshows.
• Created lead magnet topics, blog strategies, and recommendations for leveraging digital marketing to increase brand awareness and drive customer engagement.

The Results

• Defined Brand Identity: Water Eyes Wonders now has a well-defined brand identity that aligns with their target audience and product offering. Their unique brand personality resonates throughout their messaging.
• Clear and Compelling Messaging: Water Eyes Wonders effectively communicates their brand story, product benefits, and commitment to ocean conservation. Their messaging highlights safety, inclusivity, and environmental sustainability, setting them apart in the market.
• Enhanced Market Positioning: Water Eyes Wonders occupies a unique position as a provider of safe, inclusive, and eco-friendly underwater viewing experiences. Their brand stands out as an accessible alternative to traditional snorkeling and diving options.
• Integrated Marketing Strategy: The client has a comprehensive marketing strategy in place, leveraging various channels to reach their target audience, generate brand awareness, and drive customer engagement.
• *** We also updated and expanded the visual brand identity they had already started developing.
• *** We are currently in the process of building a website and developing content strategy and social launch posts.

Brand Messaging

Graphic Design