Your brand name plays a crucial role in shaping your brand’s identity and influencing consumer behavior. According to a Nielsen Global Survey, 77% of consumers make purchases based on a brand name, and 60% of global consumers prefer to buy new products from a...
As a small business owner, you’ve likely experienced moments when your brand doesn’t seem to resonate with your target audience, or you feel like you’re not attracting enough clients. Perhaps you’re considering a rebrand, or maybe your brand...
