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Strategic branding is important to the overall success of your business

Your brand is more than just your logo and color scheme – it’s the overall representation of your business and what it stands for. A strong brand can differentiate you from your competitors, attract and retain customers, and ultimately drive profitability. That’s why it’s so important to invest in a well-crafted brand strategy.

Strategic branding focuses on understanding your target audience, establishing your unique value proposition, and creating a consistent message that resonates with your customers. This goes beyond aesthetics and involves a deep understanding of your business goals, target market, and competitive landscape. When executed effectively, strategic branding can lead to:


Enhanced brand recognition

A cohesive brand strategy helps create a consistent look, feel, and message across all touchpoints, making it easier for customers to recognize and remember your brand.

Increased customer loyalty

By clearly communicating your brand’s values and purpose, you can forge strong emotional connections with your customers, leading to increased loyalty and repeat business.

Competitive differentiation

A well-defined brand strategy can help you stand out in a crowded market by highlighting your unique selling points and communicating your brand’s personality and story.

Improved brand equity

A strong brand strategy can increase your brand’s perceived value in the eyes of customers, making them more willing to pay a premium for your products or services.

Streamlined marketing efforts

With a clear brand strategy in place, you can focus your marketing efforts more effectively, ensuring that your messaging is consistent and on-target.


Investing in strategic branding not only enhances your brand’s image but also provides a solid foundation for all your marketing activities. By working with a branding agency that understands the importance of building a strong brand foundation, you can elevate your business and achieve long-term success.


Why work with a branding agency

According to a survey by The Manifest, 69% of small businesses invest in branding, with the majority of those (52%) investing in a logo design. Forbes reports that companies with strong brands have a 23% higher profit margin than those with weak brands.

But as a small business owner, you may be wondering how to go about building a strong brand. One option is to work with a branding agency. Here are a few reasons why working with a branding agency can be beneficial:


  • Expertise: A branding agency has a team of experts who specialize in branding and can provide valuable insights and guidance. They can help you craft a brand strategy that aligns with your business goals and resonates with your target audience.


  • Objectivity: It can be difficult to be objective about your own brand, especially if you’re emotionally invested in your business. A branding agency can provide an outside perspective and help you see your brand through the eyes of your customers.


  • Efficiency: Building a brand from scratch can be a time-consuming process. A branding agency can help streamline the process and get your brand up and running more quickly.

Selecting a branding agency

If you’re considering working with a branding agency, it’s important to take the time to select the right one for your business. Here are a few pointers for selecting a good branding agency:


  • Look for experience and expertise: Choose an agency that has a proven track record and specialized expertise in branding.


  • Focus on agencies that specialize build a strong brand foundation: Select an agency that emphasizes the importance of defining buyer personas, creating positioning and messaging strategies, and establishing a solid brand foundation before moving on to visual identity.


  • Consider the agency’s philosophy and approach: Make sure the agency’s approach and values/beliefs/philosophy align with your business goals and values.


  • Look at the agency’s portfolio: Review the agency’s portfolio to get a sense of their style and the types of brands they have worked with.


  • Consider the agency’s size and culture: Think about whether you prefer a larger or smaller agency, and whether their culture aligns with your own.


  • Read reviews: Ask for references and read reviews to get a sense of the agency’s approach and how they work with clients.



Working with a branding agency can be a valuable investment for your small businesses. According to a survey by the Association of National Advertisers, companies that allocate at least 10% of their budget to branding efforts see an average return on investment of 5-to-1. It can help you craft a strong, differentiated brand that resonates with your target audience and drives business success. By considering the above factors, you can select the right branding agency for your business and take the first step towards building a successful brand.

Introducing 712 Creative: Your Partner for Branding Success

At 712 Creative, we understand the importance of a strong brand and the impact it can have on your business. With over 13 years of experience, we have established ourselves as one of the top branding and marketing agencies in Wisconsin according to Clutch, and we’re committed to helping small businesses grow.

Our team of branding experts can guide you through the process of creating a powerful brand strategy tailored to your business goals and target audience. From logo design and brand messaging to marketing materials and web design, we offer comprehensive branding solutions to help your business stand out from the competition.

Why not start with a Free Brand Audit? Let our team assess your current brand and provide actionable insights to help you create a strong, cohesive brand identity. With 712 Creative by your side, you’ll have the support and expertise needed to elevate your brand and drive business success.